Last time I looked at one aspect of what Google did right with their very intuitive and fun to use Reader.

This time, I’d like to focus on the group management and collaboration software: Basecamp.

Designed and built by 37signals. They really hit the nail on the head with a easy to use and intuitive product. Today I’ll be looking at a specific aspect that really made me go ‘wow, that’s so simple - why doesn’t everyone do that?’

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